The AI gold rush has unleashed a swarm of self-proclaimed experts.
Every C-suite executive is suddenly drowning in pitches promising overnight transformation and effortless ROI.
But separating genuine expertise from snake oil is critical – because a bad AI investment can cripple your organization.
The problem isn’t a lack of AI.
It’s a glut of unqualified advice.
Here’s how to cut through the noise and find the real deal
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Demand Proof, Not Promises
Forget the flashy demos. Ask for case studies, concrete results, and a clear methodology. Anyone who can’t provide tangible evidence is likely overpromising. And how many of these experts have scaled AI across enterprises? This is a key question.
Look Beyond the Buzzwords
“Generative AI”, “Agentic AI” – these are just tools. Focus on the problem you’re trying to solve and whether the proposed solution is truly aligned with your business goals. Value is created by focusing on the outcome and not on the technology.
Vet the Team, Not Just the Pitch Deck
Who exactly will be delivering this solution?
Do they have deep technical expertise, or are they just repackaging someone else’s technology?
Seek Independent Validation
Don’t rely solely on vendor testimonials.
Engage an independent consultant to assess the proposed solution and the vendor’s capabilities.
Start Small, Iterate Fast
Don’t bet the farm on a single AI initiative.
Pilot projects allow for experimentation and learning without risking significant capital.
Think about the long term sustainability of these technology solutions
Are you falling for the hype, or are you building a sustainable AI future?
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