Most leaders believe AI will bridge the gap between industry giants and everyone else.
They are mistaken.
Recent research from OpenAI and Columbia University shows a different pattern.
The most intensive adopters are not the companies trying to catch up.
They are the massive, R&D intensive firms that already possess significant intangible capital.
AI acts as a multiplier.
It takes your existing organizational capability and expands it.
If you lack the underlying digital maturity, you are simply accelerating your own inefficiency.
Scale your processes before you scale your licenses.
1. Audit your intangible capital.
2. Prioritize workflow redesign over seat counts.
3. Build the infrastructure required to support the massive volume that active users will inevitably create.
Are you scaling your potential or just scaling your mess?
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